How much trust does your footprint actually create?
An AI diagnostic that reads your digital footprint the way a stranger does — scoring authority, emotional resonance, and the multipliers that make you believable — then plots you on the Trust Equity matrix with evidence, not opinion.
Three forces decide whether the market believes you.
Fifteen signals, scored 0–100 against fixed rubrics by AI — and every score traces back to real evidence in your footprint, never a guess.
Authority
Do people believe you?
- ›Original Thought / POV
- ›Simplicity
- ›Demonstrated Outcomes
- ›Third-Party Validation
- ›Conviction / Decisiveness
Emotional Resonance
Do people feel you?
- ›Personal Context
- ›Relatability
- ›Intent
- ›Responsiveness
- ›Social Engagement
Trust Multipliers
Will they remember you?
- ›Consistency Over Time
- ›Consistency of Topic
- ›Positioning Clarity
- ›Narrative Cohesiveness
- ›Visual Cues
Four ways the market can place you.
Authority on one axis, emotional resonance on the other. Where you land isn't a label — it's a diagnosis, with a clear path toward the upper-right.
Trust Equity. High authority and high resonance. The market believes you and feels you — opportunity compounds.
Expert's Plateau. Credible but cold. Respected for the work, yet the human signal that drives buy-in is missing.
Likeability Trap. Warm but unproven. People enjoy you, but there's not enough evidence to act on the trust.
Invisible. Real expertise, no footprint. The trust never forms because the signals aren't there to read.
The algorithm is the truth. The AI brings the evidence.
Scores are computed, not invented. The AI interprets and cites; the engine decides every number. That's what makes the result defensible.
Share your footprint
Add your profile links, paste content, or upload an export. You consent to your own data — no scraping, ever.
AI scores the 15 signals
Claude reads what's actually there and scores each signal 0–100 against fixed rubrics, citing the evidence behind every score.
The engine does the math
A deterministic engine — not the AI — computes your authority, resonance, final score, quadrant, and archetype. Same inputs, same result, always.
A reviewed report lands
Every report is checked by a human before delivery. You get a clear diagnosis and a prioritized path forward.
Built as an MVP · human-reviewed
Find your Trust Equity
See exactly how a stranger reads you — and what to change first to move toward the trust quadrant.